Boyd, Harper W. <br/><br/>
Marketing research  text and cases 
Harper W. Boyd and Ralph Westfall. 
 - 3rd ed. 
 - Homewood, Ill.  R.D. Irwin  1972 
 - xv, 813 p.  ill.  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8  / 3