TY  - BOOK
AU  - Blackwell,Roger D.
AU  - Johnston,Wesley J.
AU  - Talarzyk,W.Wayne
TI  - Cases in marketing management and strategy
U1  - 658.8 
PY  - 1985///
CY  - Chicago
PB  - Dryden Press
KW  - Marketing
KW  - Management
KW  - Case studies
ER  -