TY  - BOOK
AU  - Wilmshurst,John
ED  - Institute of Marketing
ED  - CAM Foundation.
TI  - The fundamentals and practice of marketing
U1  - 658.8 
PY  - 1984///
CY  - London
PB  - Heinemann on behalf of the Institute of Marketing and the CAM Foundation
KW  - Marketing
ER  -