McCarthy, E. Jerome <br/><br/>
Essentials of marketing / 
E. Jerome McCarthy with the assistance of Andrew A. Brogowicz. 
 - Rev. ed. 
 - Homewood, Ill. :  R.D. Irwin,  1982. 
 - xvii, 540 p. :  ill. 
 - The Irwin series in marketing .
<br/><br/><label>ISBN: </label>0256026483 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M378 1982