TY  - BOOK
AU  - Lutz,Richard John
TI  - Contemporary perspectives in consumer research
U1  - 658.8 34/C761 
PY  - 1981///
CY  - Boston, Mass
PB  - Kent Pub. Co.
KW  - Consumers
KW  - Motivation research (Marketing)
KW  - Marketing research
ER  -