Lehmann, Donald R. <br/><br/>
Market research and analysis 
Donald R. Lehmann 
 - Homewood, Ill  R. D. Irwin  1979 
 - xiii, 721 p.  ill  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Problems, exercises, etc.
<br/><br/><label>Dewey Class. No.: </label>658.83/L523m