TY  - BOOK
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a managerial approach 
U1  - 658.8 
PY  - 1978///
CY  - Homewood, Ill
PB  - R. D. Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -