McCarthy, E. Jerome. <br/><br/>
Basic marketing :  a managerial approach / 
E. Jerome McCarthy. 
 - 6th ed. 
 - Homewood, Ill:  R. D. Irwin,  1978. 
 - xix, 767 p. :  ill ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8