TY  - BOOK
AU  - Aaker,David A.
AU  - Prost,Jim
TI  - Instructor's resource guide to accompany: strategic market management 
SN  - 0471297895
PY  - 1999///
CY  - New York
PB  - John Wiley
KW  - Marketing
KW  - Management
KW  - Study and teaching
N1  - Guide to accompany book titled: Strategic market management, 5th ed. by David A. Aaker
ER  -