TY  - BOOK
AU  - Lamb,Charles W.
AU  - Ferrell,O.C.
AU  - Pride,William M.
TI  - Marketing cases
SN  -  0395326362
PY  - 1983///
CY  - Dallas
PB  - Houghton Mifflin
KW  - Marketing
KW  - Case studies
ER  -