Kurtz, David L. <br/><br/>
Marketing 
David L. Kurtz, Louis E. Boone 
 - 2nd ed. 
 - Chicago  Dryden Press  c1984 
 - xx, 810 p.  ill. (some col.)  24 cm. 
 - The Dryden Press series in marketing .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8