Kerin, Roger A. <br/><br/>
Strategic marketing problems  cases and comments 
Roger A. Kerin, Robert A. Peterson 
 - 3rd ed. 
 - Boston  Allyn and Bacon  c1984 
 - ix, 678 p.  ill  25 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies<br/>Marketing--Management--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8