Marketing management  strategies and cases 
[edited by] M. Wayne DeLozier and Arch Woodside 
 - Columbus  Merrill  c1978 
 - ix, 838 p.  ill  26 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8