TY  - BOOK
AU  - Ramond,Charles
TI  - The art of using science in marketing
T2  - Harper & Row's series in marketing management
U1  - 658.8 
PY  - 1974///]
CY  - New York
PB  - Harper & Row
KW  - Marketing
KW  - Product management
KW  - Marketing research
ER  -