TY  - BOOK
AU  - McDonald,Malcolm
ED  - Institute of Marketing
ED  - CAM Foundation.
TI  - Marketing plans: how to prepare them, how to use them
U1  - 658.8 
PY  - 1984///
CY  - London
PB  - Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann
KW  - Marketing
KW  - Management
ER  -