TY  - BOOK
AU  - Piercy,Nigel
AU  - Evans,Martin
TI  - Managing marketing information
U1  - 658.8 
PY  - 1983///
CY  - London
PB  - Croom Helm
KW  - Management information systems
KW  - Marketing
KW  - Management
KW  - Marketing research
ER  -