Piercy, Nigel <br/><br/>
Managing marketing information 
Nigel Piercy and Martin Evans 
 - London  Croom Helm  c1983 
 - 223 p.  ill.  23 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management information systems<br/>Marketing--Management<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8