TY  - BOOK
AU  - Cundiff,Edward W.
AU  - Still,Richard Ralph
AU  - Govoni,Norman A.P.
TI  - Fundamentals of modern marketing
U1  - 658.8 
PY  - 1980///
CY  - Englewood Cliffs, N.J
PB  - Prentice-Hall
KW  - Marketing
ER  -