TY  - BOOK
AU  - Lovelock,Christopher H.
TI  - Services marketing: text, cases & readings
U1  - 658.8 
PY  - 1984///
CY  - Englewood Cliffs, N.J
PB  - Prentice-Hall
KW  - Marketing
KW  - Professions
KW  - Service industries
ER  -