Staudt, Thomas A. <br/><br/>
A managerial introduction to marketing / 
Thomas A. Staudt, Donald A. Tayor. 
 - 2nd ed. 
 - Englewood Cliffs :  Prentice-Hall,  c1970. 
 - xvi, 618 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>LCCN: </label>71-113044 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.<br/>Management.