Science in marketing / 
George Schwartz, editor. 
 - New York :  Wiley,  c1965. 
 - xix, 512 p. ;  23 cm. 
 - The Wiley marketing series .
<br/><br/> Includes author and subject indexes. 
<br/><br/><label>LCCN: </label>65-14245 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Management.