Cravens, David W. <br/><br/>
The sales manager's book of marketing planning 
David W. Cravens 
 - Homewood, Ill  Dow Jones-Irwin  c1983 
 - vii, 244 p.  ill.  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / 02