Pride, William M. <br/><br/>
Marketing  basic concepts and decisions 
William M. Pride, O.C. Ferrell 
 - 3rd ed. 
 - Boston  Houghton Mifflin  c1983 
 - xxvii, 735 p.  ill. (some col.)  26 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8