Luther, William M. <br/><br/>
The marketing plan, how to prepare & implement it 
William M. Luther 
 - New York, N.Y  AMACOM, American Management Associations  c1982 
 - 182 p.  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8