TY - BOOK AU - NBC News. AU - urness, Betty. TI - What is this thing called food? CY - NBC News, KW - Food technology KW - Artificial foods N1 - It's sheer wizardry, a technological wonder with a touch of modern alchemy, food technology, feeding Americans who migrated from farm to city, changing the market place. Food scientists quietly, resourcefully created a new kind of food supply and we hardly realise it. Trivial accomplishments if taken individually, taken whole, mindboggling. Something looking like whipped cream, tasting like it, but there's more test-tube than cow to it. Something pretending to be meat, something pretending to be cheese. Something which is vegetable or animal or mineral. We still think that the basic source of food is the pasture or the field of grain but more likely it's the computerized plant, the chemical laboratory. Food has become radicalized, it is different, it is provocative, it is a chemical reaction, it is question mark ER -