Fletcher, Alan D. <br/><br/>
Fundamentals of advertising research 
Alan D. Fletcher, Thomas A. Bowers 
 - 2nd ed. 
 - Columbus, Ohio  Grid Pub  c1983 
 - xi, 343 p.  ill.  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research
<br/><br/><label>Dewey Class. No.: </label>659.1  / 072