TY  - BOOK
AU  - Shapiro,Irving J.
TI  - Dictionary of marketing terms
T2  - A Littlefield, Adams quality paperback
U1  - 658.8 
PY  - 1981///
CY  - Totowa, N.J
PB  - Littlefield, Adams
KW  - Marketing
KW  - Dictionaries
N1  - First-3d ed. published under title: Marketing terms
ER  -