Shapiro, Irving J. <br/><br/>
Dictionary of marketing terms 
Irving J. Shapiro 
 - 4th ed. 
 - Totowa, N.J  Littlefield, Adams  1981 
 - 276 p.  24 cm. 
 - A Littlefield, Adams quality paperback  no. 363 .
<br/><br/> First-3d ed. published under title: Marketing terms 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries
<br/><br/><label>Dewey Class. No.: </label>658.8  / 003  / 21