Marketing  theory and practice 
Michael J. Baker ...[et al.] 
 - 2d. ed. 
 - London  Macmillan ;  c1983 
 - xii, 426 p.  ill.  24 cm 
 - Macmillan Studies in Marketing Management .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing