TY  - BOOK
AU  - Wilson,R.M.S.
TI  - Financial dimensions of marketing: a source book
T2  - Macmillan/I.C.M.A. series
U1  - 658.1 
PY  - 1981///
CY  - [London]
PB  - Macmillan in associat[i]on with the Institute of Cost and Management Accountants
KW  - Marketing
KW  - Decision making
KW  - Finance
ER  -