TY  - BOOK
AU  - Cox,Keith Kohn
AU  - McGinnis,Vern J.
TI  - Strategic market decisions: a reader
U1  - 658.8 
PY  - 1982///
CY  - Englewood Cliffs, N.J
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
ER  -