Strategic market decisions  a reader 
edited by Keith K. Cox, Vern J. McGinnis 
 - Englewood Cliffs, N.J  Prentice-Hall  c1982 
 - xii, 323 p.  ill.  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / 02