Aaker, David A. <br/><br/>
Advertising management 
David A. Aaker, John G. Myers 
 - 2d ed. 
 - Englewood Cliffs, N.J  Prentice-Hall  c1982 
 - xiii, 560 p.  ill.  24 cm. 
 - Prentice-Hall international series in management .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management
<br/><br/><label>Dewey Class. No.: </label>659.1