Marketing  contemporary dimensions 
[edited by] Robert A. Robicheaux, William M. Pride, O. C. Ferrell 
 - Boston  Houghton Mifflin  c1977 
 - xvi, 427 p.  ill.  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8