Patti, Charles H. <br/><br/>
Advertising management  cases and concepts 
Charles H. Patti, John H. Murphy 
 - Columbus, Ohio  Grid Inc.  c1978 
 - xiv, 298 p.  ill., facsims, plans  24cm 
 - Grid series in advertising and journalism .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management
<br/><br/><label>Dewey Class. No.: </label>658  / .91  / 6591