Kotler, Philip <br/><br/>
Marketing for nonprofit organizations 
Philip Kotler 
 - 2nd ed. 
 - Englewood Cliffs, N.J  Prentice-Hall  1982 
 - xv, 528 p.  ill.  24 cm. 
 - The Prentice-Hall series in marketing .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Case studies<br/>Nonprofit organizations
<br/><br/><label>Dewey Class. No.: </label>658.8