TY  - BOOK
AU  - Kleppner,Otto
AU  - Russell,Thomas
AU  - Verrill,Glenn
TI  - Otto Kleppner's Advertising procedure
U1  - 659.1 
PY  - 1983///
CY  - Englewood Cliffs, NJ
PB  - Prentice Hall
KW  - Advertising
ER  -