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Marketing research / David J. Luck, Ronald S. Rubin.
Material type:
TextPublication details: Englewood Cliffs, NJ : Prentice-Hall, c1987.Edition: 7th edDescription: xvii, 683 p. : illISBN: - 0135578280
- Marketing research.
- 22 658.83 L941
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
2 Hour Special Reserve
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Matheson Library Special Reserve - 2 Hours Use items | Special Reserve | SR 658.83 L941 (Browse shelf(Opens below)) | Available | 10-05-00 | 061978 |
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| SR 658.83 B796 Questionnaire design : how to plan, structure and write survey material for effective market research / | SR 658.83 I11 Marketing research : methodological foundations / | SR 658.83 I11 Marketing research : methodological foundations / | SR 658.83 L941 Marketing research / | SR 658.83 M345 Marketing research : an applied orientation / | SR 658.8342 A765 Consumers / | SR 658.8342 A844 Consumer behavior and marketing action / |
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