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Marketing management / Philip Kotler, Kevin Lane Keller.

By: Contributor(s): Material type: TextTextPublication details: Boston : Prentice Hall, 2012.Edition: 14th edDescription: xxii, 657 p. : ill. ; 26 cmISBN:
  • 9780132102926
Subject(s): DDC classification:
  • 22 658.8 K87
Online resources:
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Item type Current library Collection Call number Status Date due Barcode
2 Hour Special Reserve 2 Hour Special Reserve Matheson Library Special Reserve - 2 Hours Use items Special Reserve SR 658.8 K87 (Browse shelf(Opens below)) Available 157228
2 Hour Special Reserve 2 Hour Special Reserve Matheson Library Special Reserve - 2 Hours Use items Special Reserve SR 658.8 K87 (Browse shelf(Opens below)) Checked out to Adimuthu RAMASAMY (19961204) 18.04.2019 157229
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SR 658.8 K87 Principles of marketing / SR 658.8 K87 Principles of Marketing / SR 658.8 K87 Marketing management / SR 658.8 K87 Marketing management / SR 658.8 L244 Marketing management / SR 658.8 P482 Marketing management : knowledge and skills / SR 658.8 P947 Marketing : concepts and strategies /

Includes bibliographical references & index.

Recomended text: BA 431 (Business Studies).

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