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Principles of marketing / Philip Kotler, Gary Armstrong.
Material type:
TextPublication details: Boston : Pearson Education, 2014.Edition: 15th edDescription: xxii, 695 p. : col. ill. ; 28 cmISBN: - 0133084043
- 22 658.8 K87
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2 Hour Special Reserve
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Matheson Library Special Reserve - 2 Hours Use items | Special Reserve | SR 658.8 K87 (Browse shelf(Opens below)) | Available | 158738 | ||
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2 Hour Special Reserve
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Matheson Library Special Reserve - 2 Hours Use items | Special Reserve | SR 658.8 K87 (Browse shelf(Opens below)) | Available | 158739 |
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| SR 658.8 G661 The product manager's handbook / | SR 658.8 H673 Basic marketing concepts and decisions | SR 658.8 K87 Principles of marketing / | SR 658.8 K87 Principles of marketing / | SR 658.8 K87 Principles of marketing / | SR 658.8 K87 Marketing management : analysis, planning, implementation and control / | SR 658.8 K87 Marketing management : analysis, planning, implementation and control / |
Includes bibliographical references and index.
Recommended text: BA231, BA484 (Business Studies).
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