Matheson Library
Empowering Knowledge, Inspiring Discovery

Basic marketing concepts and decisions Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr

By: Contributor(s): Material type: TextTextPublication details: Cambridge, Mass Winthrop Publishers c1979Description: xviii, 572 p. ill 24 cmSubject(s): DDC classification:
  • 658.8
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Item type Current library Collection Call number Status Date due Barcode
2 Hour Special Reserve 2 Hour Special Reserve Matheson Library Special Reserve - 2 Hours Use items Special Reserve SR 658.8 H673 (Browse shelf(Opens below)) Available 033428
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SR 658.8 E46 Marketing / SR 658.8 E46 Marketing / SR 658.8 G661 The product manager's handbook / SR 658.8 H673 Basic marketing concepts and decisions SR 658.8 K87 Principles of marketing / SR 658.8 K87 Principles of marketing / SR 658.8 K87 Principles of marketing /

Includes bibliographical references and indexes

0876260563

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