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Social marketing : principles and practice / Robert J. Donovan, Nadine Henley.
Material type:
TextMelbourne : IP Communications Pty Ltd, 2003Description: xii, 415 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0957861753
- Social marketing : principles & practice [Cover title]
- 658.8 21
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
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Matheson Library Main Collection | Main Collection | 658.8 D687 (Browse shelf(Opens below)) | Available | 159352 |
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| 658.8 D614 Distribution management / | 658.8 D644 Industrial marketing / | 658.8 D644 Industrial marketing / | 658.8 D687 Social marketing : principles and practice / | 658.8 E46 Marketing | 658.8 E46 Marketing / | 658.8 E58m Marketing principles |
Includes index.
Bibliography : p. 369-406.
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