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Tourism: the business of hospitality and travel/

By: Contributor(s): Publication details: Harlow, England; Pearson, 2018.Edition: 6th, Global editionDescription: 448 p. : illustrations (chiefly colour), colour maps ; 28 cmISBN:
  • 9781292221670 (pbk.)
Subject(s): DDC classification:
  • 338.4791
Summary: Summary: The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
2 Hour Special Reserve 2 Hour Special Reserve Matheson Library Special Reserve - 2 Hours Use items Special Reserve SR 338.4791 C771 (Browse shelf(Opens below)) Available 162431
2 Hour Special Reserve 2 Hour Special Reserve Matheson Library Special Reserve - 2 Hours Use items Special Reserve SR 338.4791 C771 (Browse shelf(Opens below)) Available 162432
2 Hour Special Reserve 2 Hour Special Reserve Matheson Library Special Reserve - 2 Hours Use items Special Reserve SR 338.4791 C771 (Browse shelf(Opens below)) Available 162433

Previous edition: 2014.

Includes bibliographical references and index.

Summary:
The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

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