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Principles of marketing / Philip Kotler, Gary Armstrong.
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TextPublication details: Upper Saddle River, NJ : Prentice Hall, 2001Edition: 9th edDescription: xxxi, 785 p. : chiefly col. ill. ; 28 cmISBN: - 0130283290
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Matheson Library Main Collection | Main Collection | 658.8 K87 (Browse shelf(Opens below)) | Available | 160068 |
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| 658.8 K87 Principles of marketing/ | 658.8 K87 Principles of marketing / | 658.8 K87 Principles of marketing / | 658.8 K87 Principles of marketing / | 658.8 K87m 1982 Marketing for nonprofit organizations | 658.8 K91 Essentials of an effective marketing program : readings / | 658.8 L218 Marketing cases / |
Includes bibliographical references and index.
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