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Consumer behavior: implications for marketing strategy/ (by) Cathy Neal, Pascale Quester, (and) Del Hawkins.
Material type:
TextPublication details: Beijing: McGraw-Hill, c1999.Edition: 2nd edDescription: xiv, (various pagings): illISBN: - 0074705903
- 658.83420994 N338
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | |
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Matheson Library Main Collection | Main Collection | 658.83420994 N338 (Browse shelf(Opens below)) | Available | Recat | 149209 |
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| 658.83420973 H393 Consumer behavior : building marketing strategy / | 658.83420973 H393 Consumer behavior : building marketing strategy / | 658.83420994 N338 Consumer behaviour : implications for marketing strategy / | 658.83420994 N338 Consumer behavior: implications for marketing strategy/ | 658.8343 J77w What's in a name? : advertising and the concept of brands / | 658.8343 U55 Understanding and meeting consumerism's challenges. | 658.83430973 S495w Why they buy : American consumers inside and out / |
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