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Principles and practice of marketing /
Material type:
TextPublication details: UK : Cengage Learning, 2009.Edition: 2nd edDescription: xxi, 744 p. : ill. ; 27 cmISBN: - 9781408011478
- 658.8 B661
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Matheson Library Main Collection | Main Collection | 658.8 B661 (Browse shelf(Opens below)) | Available | Recat. | 159317 |
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| 658.8 B435 Marketing : concepts and strategy / | 658.8 B527c Cases in marketing management | 658.8 B632c Cases in marketing management and strategy | 658.8 B661 Principles and practice of marketing / | 658.8 B724c 1983 Contemporary marketing / | 658.8 B724c 1983 Contemporary marketing / | 658.8 B812s Strategic marketing a handbook for entrepreneurs and managers |
Includes index.
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