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Global marketing management Masaaki Kotabe, Kristiaan Helsen
Material type:
TextPublication details: New York John Wiley 1998Description: xxii, 712 p. ill, col. maps 26cmISBN: - 0471592889
- 658.848 K87
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Matheson Library Main Collection | Main Collection | 658.848 K87 (Browse shelf(Opens below)) | Available | 158308 |
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No cover image available | No cover image available | No cover image available | ||
| 658.848 C349 Marketing : an international perspective / | 658.848 J25 International marketing management / | 658.848 J43 Global marketing strategies / | 658.848 K87 Global marketing management | 658.848 M345 Marketing aspects of international business | 658.848 N817p Practical export management | 658.848 P618e Export strategy markets and competition |
Includes bibliographical references and index
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