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Industrial advertising : planning, creating, evaluating and merchandising it more effectively / [by] Fredrick R. Messner ; with a preface by Marion Harper.

By:

Messner, Fredrick R

Material type: Text

Text

TextSeries: McGraw-hill series in marketing and advertisingPublication details: New York : McGraw-Hill, [c1963].Description: xxii, 314 p. : illSubject(s):

Advertising, Industrial

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Matheson Library	659.1 M585 (Browse shelf(Opens below))	Available		130285

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