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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 4th edDescription: xxvii, 738 p. : ill. (some col.)ISBN: - 0256139040
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Matheson Library | 658.8342 P479 (Browse shelf(Opens below)) | Available | 129663 | ||
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Books
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Matheson Library | 658.8342 P479 (Browse shelf(Opens below)) | Available | 129664 |
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| 658.8342 O82 Explaining buyer behavior : central concepts and philosophy of science issues / | 658.8342 O82 Explaining buyer behavior : central concepts and philosophy of science issues / | 658.8342 P479 Consumer behavior and marketing strategy / | 658.8342 P479 Consumer behavior and marketing strategy / | 658.8342 W681 Consumer behavior / | 658.83420952219 K13 The characteristics of consumer behavior and marketing in Japan : occasional study report, 1985 / | 658.835 D261 Experimental marketing / |
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