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Advertising / Frank Jefkins.
Material type:
TextSeries: The M & E handbook seriesPublication details: London : Pitman, 1994.Edition: 3rd edDescription: vii, 374 p. : illISBN: - 0712108564 (pbk)
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Matheson Library | 659.1 J47 (Browse shelf(Opens below)) | 127 | 104565 | ||
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Matheson Library | 659.1 J47 (Browse shelf(Opens below)) | Available | 104563 | ||
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Books
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Matheson Library | 659.1 J47 (Browse shelf(Opens below)) | Available | 104564 |
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| 659.1 H847 How to plan advertising / | 659.1 J47 Advertising / | 659.1 J47 Advertising / | 659.1 J47 Advertising / | 659.1 K59a 1964 Advertising : mass communication in marketing / | 659.1 K64 Advertising procedure / | 659.1 M585 Industrial advertising : planning, creating, evaluating and merchandising it more effectively / |
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